MicroStrategy has raised nearly $20bn from traders this 12 months to purchase bitcoin, fuelling a meteoric rise for the once-obscure software program firm into the Nasdaq 100 index of large-cap US expertise shares.
A mix of promoting shares and convertible bonds has funded a one-way wager on a rocketing bitcoin value that, regardless of a sell-off in latest days, has pushed its shares up greater than 400 per cent this 12 months. Such is the investor demand that the corporate now has a market worth of round $80bn, regardless of proudly owning round $41bn of bitcoin.
Debt fund managers have been clamouring to get their arms on the convertible bonds, believing they provide publicity to the hovering share value whereas additionally offering safety if the value goes into reverse. The inventory’s Nasdaq 100 inclusion will compel index-tracking funds to purchase billions of {dollars} extra of the corporate’s shares.
Its index inclusion after the shut of buying and selling on Friday — it’s a part of a trio changing IT agency Tremendous Micro Pc, Covid-19 vaccine maker Moderna and gene-sequencing firm Illumina — is additional vindication for founder Michael Saylor, who has change into some of the evangelistic proponents of bitcoin since his firm started shopping for it 4 years in the past.
“It’s some unbelievable monetary engineering,” stated a convertible bond portfolio supervisor invested in MicroStrategy. “[Saylor has] created this unbelievable scenario the place a inventory trades at thrice the value of the underlying bitcoin after which he simply sells extra shares on daily basis and buys extra bitcoin.”

For Saylor, who as soon as tweeted that bitcoin’s “days are numbered” however later recanted, this 12 months has been an prolonged alternative to construct on his plan to make MicroStrategy a “treasury” for what he calls “essentially the most priceless asset on the planet”. In October he introduced plans to boost $42bn over the following three years, all to pay for extra bitcoin.
The cryptocurrency’s worth has greater than doubled this 12 months following the arrival of spot bitcoin change traded funds within the US and Donald Trump’s presidential election victory in November. Trump’s guarantees to make the US a “bitcoin superpower” and ease the regulatory crackdown pushed the worth of the coin from lower than $64,000 on the finish of September to greater than $108,000 this week, though at one level on Friday it fell near $92,000.
“My angle [on bitcoin] has gotten higher each quarter,” Saylor advised the Monetary Occasions. “Now you’ve gotten a president[-elect] who’s ending the warfare on crypto.”
MicroStrategy’s success has been helped by the massive premium that traders place on its shares, with the corporate at present buying and selling at roughly double the web asset worth of its bitcoin holdings.
This permits it to subject inventory at a premium and purchase ever extra of the cryptocurrency. Though present shareholders find yourself proudly owning a smaller proportion of the corporate, the underlying worth of their shares will increase as a result of MicroStrategy now owns extra bitcoin per share.

Convertible bonds have additionally change into a key manner for MicroStrategy to boost cash. Such devices normally pay a hard and fast coupon but additionally convert into shares at an agreed value, permitting traders to learn from fairness’s limitless upside whereas offering the perceived draw back safety of bonds.
The extremely risky nature of the inventory has thus far labored nicely for each the corporate and traders. It means the corporate can subject bonds with a better conversion premium than normal and even supply zero coupon on the debt. Buyers, in the meantime, have been drawn to the potential publicity to the agency’s hovering share value and the perceived draw back safety.
As MicroStrategy’s shares surged earlier this 12 months, bond traders who had lapped up its March convertibles rapidly grew to become fairness holders as their bonds had been transformed. In November, Saylor returned to marketplace for the fifth time this 12 months, issuing $3bn of convertibles for zero curiosity and a 55 per cent conversion premium.

For traders who had snapped up MicroStrategy’s earlier debt, the corporate’s return to market may hardly have labored out higher, because it allowed them to take income on their shares and purchase new bonds.
“This was an absolute dwelling run for us. We bought to lock in the entire upside of the previous six months, and now we herald draw back safety,” stated one convertible bond fund supervisor who owns MicroStrategy bonds. “There isn’t a higher end result for a convertible bond supervisor.”
So-called convertible arbitrage hedge funds, which purchase such bonds after which brief the shares — wager on a falling value — have additionally offered a prepared marketplace for the agency’s mass issuance.
Their technique is actually a wager on volatility. They attempt to generate income on their brief place if the share value falls, with losses on the convertible restricted by the bond’s draw back safety. And if the shares climb, the goal is for the brief place — which is smaller than the convertible bond publicity — to lose much less cash than the achieve on the fairness upside.
“It’s arbitrage feeding arbitrage,” stated one convertible bond dealer who has purchased MicroStrategy’s bonds and shorted its fairness. “Our arbitrage is OK. It’s first rate. However [Saylor’s] arbitrage is sensible.”
Merchants exploiting the volatility of MicroStrategy’s shares have been helped by billions of {dollars} of inflows into extremely levered change traded merchandise that observe the inventory however amplify traders’ potential features and losses. Two MicroStrategy ETFs, together with the Defiance Every day Goal two-times lengthy MSTR ETF, personal about $10bn of the corporate’s inventory by way of swaps and choices.
Not like conventional ETFs, which purchase and maintain shares, leveraged ETFs rebalance on the finish of each buying and selling day to hit their focused returns. Which means when the underlying asset rises in value, fund managers should purchase extra of the inventory, and vice versa ought to costs fall.
These end-of-day rebalancing flows can “considerably affect the underlying MicroStrategy inventory value, amplifying value strikes, thus enhancing volatility”, stated JPMorgan strategist Nikolaos Panigirtzoglou.
However some traders are getting nervous. They worry that the virtuous circle that has pushed up the share value so rapidly may simply backtrack if the bitcoin value falls considerably.
“Borrowing {dollars} to purchase bitcoin is only a large greenback brief place, not a brand new monetary invention,” says Barry Bannister, chief fairness strategist at Stifel. “As any brief vendor in historical past is aware of, the value of being unsuitable is destroy.”
“If bitcoin traded down 90-95 per cent and stayed there, there can be no liquidation or debt accelerations,” Saylor advised the FT. “Presumably our fairness would endure some dilution, however we nonetheless wouldn’t promote, or have to promote, our bitcoin.”
The shares may additionally fall if traders merely resolve to position much less of a premium on MicroStrategy inventory. Since their peak on November 21, the shares are down round 40 per cent, whereas bitcoin is down simply 5 per cent.
One North American hedge fund govt stated they’d held a place in bitcoin and a wager in opposition to MicroStrategy “to seize that unfold”. This wager “labored on and off till the commerce grew to become a meme”, added the individual, who now prefers to brief one of many twice-leveraged ETFs.
Some counsel that share gross sales by insiders undermine the corporate’s pitch to traders: that bitcoin stays undervalued. MicroStrategy administrators have bought a complete of $570mn of the corporate’s inventory thus far this 12 months, in line with firm filings.
MicroStrategy didn’t reply to a request for touch upon the share gross sales.
“The themes change — now it’s crypto — however over the centuries human funding behaviour doesn’t deviate from the script one iota,” stated Bannister.
Anybody shopping for property “constructed on skinny air” ought to be ready to observe their cash “vanish”, he added.